If you work in the field of real estate, knowing how to write a business proposal will help you compete and close more deals. You might be a realtor, a property investor, a developer, work in property management with commercial leasing or property rentals, or work for an agency that deals with housing issues. Or perhaps you want to write a proposal to apply for a government grant for housing. To be successful at any of these jobs, sooner or later you’re going to need to write a proposal.
You’ve no doubt written business letters, and maybe even advertising fliers and brochures-those are all big starts on writing a proposal. So don’t be intimidated by the idea-proposal writing can be easier than you might think. That’s because every proposal has some standard sections and a standard structure. Basically, you will introduce yourself, explain what you’re proposing and why, describe any costs involved, and convince your boss, investor, prospective client or grant committee that you can be trusted to fulfill the promises you make. Using a proposal package will speed up your process because instead of starting with a blank screen on your computer, you begin with pre-designed templates and lots of samples to emulate.
If you want to pitch your ideas, properties, or services to multiple parties, you may be tempted to send out a batch of form letters along with some brochures or fliers. That would be easier, but that approach is not as likely to succeed as creating customized proposals. The goal of a proposal is to persuade the client, boss, investor, or grant committee to endorse your idea and give you the business or the money. That means that you need to gain their trust and demonstrate that you know what you’re talking about and can deliver on your promises.